AboutHaokai Gu is a graphic designer based in New York and Beijing, currently studying at the School of Visual Arts. He specializes in Branding, Editorial, Type and Motion works. You guys will get along if you like Outer Wilds .
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Branding
Brooklyn Film Festival
Pearl River
Terabluto
2025
2026
2025
Editorial Volume.12
Taoyao 桃夭
Cognoscere
Matisse Calendar
2025
2025
2025
2024
Motion Arget Pixel
Nasa Poster
Runaway
2025
2025
2024
Archive A Bunch of Random Stuffs :DOn Going
Taoyao 桃夭
Seeking Roots originated from an early school project, but grew into a long-term exploration of family memory and lived history. Centered on my grandmother’s experiences, the work reconstructs fragments of everyday life in mid-20th-century Shanghai through interviews, images, and materialresearch.
The project uses editorial design to transform personal remembrance into a shared cultural narrative.
Personal ProjectFall, 2025
Book Design
Under Direction of Elliott Walker