AboutHaokai Gu is a graphic designer based in New York and Beijing, currently studying at the School of Visual Arts. He specializes in Branding, Editorial, Type and Motion works. You guys will get along if you like Outer Wilds .
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Branding
Brooklyn Film Festival
Pearl River
Terabluto
2025
2026
2025
Editorial Volume.12
Taoyao 桃夭
Cognoscere
Matisse Calendar
2025
2025
2025
2024
Motion Arget Pixel
Nasa Poster
Runaway
2025
2025
2024
Archive A Bunch of Random Stuffs :DOn Going
Brooklyn Film Festival
Brooklyn Film Festival reflects the raw energy, cultural richness, and grassroot spirit of Brooklyn. Centering stories that are as socially resonant as they are artistically fearless. BKFF tries to empower underrepresented creators, and builds a future where cinema drives global connection and cultural innovation.
I explored the rebranding of the Brooklyn Film Festival as part of my Junior branding coursework. The rebrand introduces a design language shaped by Brooklyn’s creative culture. Expressed through a film inspired typeface, urban-inspired color palette, and a flexible system built to scale across platforms.
Personal Project
Spring, 2025
Branding, Type, Motion Design
Under Direction of Eric Baker and Yi Mao