About
Haokai Gu is a graphic designer based in New York & Beijing, currently at the School of Visual Arts.
He specializes in Identity, Editorial, and Motion works. You guys will get along if you like Outer Wilds
Email
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About me
Works
Identity
Brooklyn Film Festival
Pearl River
Terabluto
EditorialVolume.12
Taoyao 桃夭
Cognoscere
Matisse Calendar
Motion
Blossom
Argent Pixel
Runaway
Archive
A Bunch of Random Stuff
Brooklyn Film Festival
Brooklyn Film Festival reflects the raw energy, cultural richness, and grassroot spirit of Brooklyn. Centering stories that are as socially resonant as they are artistically fearless. BKFF tries to empower underrepresented creators, and builds a future where cinema drives global connection and cultural innovation.
I explored the rebranding of the Brooklyn Film Festival as part of my Junior branding coursework. The rebrand introduces a design language shaped by Brooklyn’s creative culture. Expressed through a transit inspired typeface, urban-inspired color palette, and a flexible system built to scale across platforms.
Spring, 2025
Identity, Type, Motion Design
Under Direction of Eric Baker and Yi Mao