AboutHaokai Gu is a graphic designer based in New York and Beijing, currently studying at the School of Visual Arts. He specializes in Branding, Editorial, Type and Motion works. You guys will get along if you like Outer Wilds .
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Branding
Brooklyn Film Festival
Pearl River
Terabluto
2025
2026
2025
Editorial Volume.12
Taoyao 桃夭
Cognoscere
Matisse Calendar
2025
2025
2025
2024
Motion Arget Pixel
Nasa Poster
Runaway
2025
2025
2024
Archive A Bunch of Random Stuffs :DOn Going
Pearl RiverPearl River is a reimagining of a mass-market plastic furniture brand, rooted in the everyday environments of southern China. Inspired by the Bauhaus principles, the rebrand elevates the humble monobloc chair as a symbol of functional beauty and democratic design.
Through updated visuals and cultural storytelling, Pearl River reframes the ordinary as intentionally crafted and deeply local.
Personal Project
Spring, 2026
Branding, Packaging Design
Under Direction of Elliott Walker